Setting up the play.
Iginla handles this with an amazing amount of patience and decency. I'm not sure what she was getting at, she obviously had something in her head about making a play and just went into complete brain lock when the words came out of her mouth.
I've been tipped off that the reporter in question was Cayla Spiess. Spiess hosts in-arena and online videos for the Flames on "Flames TV", and spent six years as a video reporter and producer for the Calgary Hitmen of the WHL.
You can find her other work here.
For those of you who aren't able to watch videos at work, let me transcribe:
Reporter: Jarome, setting it up. Setting up the play.
Jarome Iginla: Ahh, pardon me?
Reporter: Setting up the play.
Iginla: Ahh, as in the goal tonight?
Reporter: Everything. Setting up the play.
Iginla: Ahhh.
Reporter: No idea?
Iginla: Yeah, no.
Reporter: Setting up the play.
Iginla: I'm sorry, I'm not sure what you mean.
Reporter: Being...